Industries / Auditors & certification bodies
Verification built on primary data, not on paperwork.
Whether you're enforcing a regulation or awarding a certification, the constraint is usually the same: the evidence you receive has been assembled by the party you are assessing, from records created somewhere upstream. SmarTuna keeps that upstream data in standardized form — so you can verify the original record, not a document describing it.
The constraint
Document checks and origin checks are not the same thing
A certificate confirms that someone attested to something. It doesn’t independently establish where a product came from, whether the vessel behind it was authorized, or whether the product can really be traced from catch to shipment.
Border and verification checks usually happen late — when the product is arriving, or weeks after a fishing trip has ended. By then the data has passed through many people and systems, so you receive a summary instead of the original records.
What SmarTuna provides
The original record, in a form you can assess
First-mile data, captured at the source.
Vessel tracks from satellite VMS and AIS, catch and discharge data, and the transfers between them — recorded as events when they happen rather than reconstructed afterward.
See vessel & farm monitoring →A chain that can be examined in either direction.
From a product code back to the trip that produced it, or onward from a trip to everything it became, with each event linked to the ones around it.
See traceability & chain of custody →Structured evidence with its source.
Documents and certifications held against the batch, trip or shipment they apply to, with validity periods, revisions and the party that provided them.
See proof points & verification →Standardized, interoperable output.
Everything recorded on GS1-EPCIS and fully GDST-compatible, retrievable through a documented API — so data can be assessed in a consistent form rather than reformatted for each submission.
See API & integrations →How compliance is reported
Compliance shown as a matrix, not a claim
Compliance against a standard is reported using data elements for each stage of the chain — met, expiring, or not yet met — evaluated at whichever date is relevant.
That turns an assessment into something specific: not whether an operator considers itself compliant, but exactly which elements are evidenced at what stage, and where there are gaps.
Where the data is thin, that's visible too
Satellite coverage has gaps. Some records arrive incomplete. A system that always presents a seamless picture is telling you less than you think.
SmarTuna shows completeness as it actually is — which events are complete, which are missing elements, and where there are gaps in tracking data. For anyone assessing a chain, knowing where the evidence is thin is as useful as the evidence itself.
Interoperable by design
Fragmented digital systems create their own problems: parallel submissions, incompatible formats, and a compliance burden that falls hardest on smaller operators with limited resources.
Because SmarTuna is standards-native, the data it holds is intended to move between systems rather than sit within one — supporting verification against a shared record instead of separate ones.
See data exchange & interoperability →What this means for your work
Six things that change
01
Verification based on primary, first-mile data
02
Chains traceable in both directions, event by event
03
Evidence with a clear origin, validity and revision history
04
Compliance reported element by element, stage by stage
05
Data gaps fully visible rather than smoothed over
06
Standardized output that moves between systems
Built for the whole ocean
Every species, every method, every market
SmarTuna works across all oceans, all seafood species, and every major fishing and farming method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.
See how a chain can be examined.
We'll walk you through a real chain in the platform — the events, the evidence, the completeness matrix, and the standardized output behind it.