Industries / Aquaculture & farms
Farmed seafood, held to the same standard of proof.
Buyers no longer treat farmed and wild-caught differently when it comes to evidence. They want to know where a harvest came from, how it was raised, who handled it, and what backs the certification on the product. SmarTuna captures that at the farm and carries it through the whole chain.
What gets asked
The questions asked about farmed seafood
Aquaculture carries its own scrutiny. Where was it raised, and by whom. Is the facility approved for the market it’s being sold into. Does the certification actually cover this harvest, or just the site in general. What were the conditions for the people working there?
Most of that can be answered — the records exist. The difficulty is that they usually exist in different places, held by different parties, and have to be gathered each time somebody asks. So the farm does the work, for every buyer, auditor and market.
What SmarTuna does for you
Proof that starts at the harvest
Creates verified origin at harvest.
Farm records and discharge volumes come together as a Raw Material ID at the point the harvest leaves the site — the reference every downstream event, document and product passport points back to.
See traceability & chain of custody →Keeps your certification attached.
ASC chain of custody, facility approvals and other claims attach to that record as proof points, with their evidence and validity, so a certification stays connected to the harvest it covers rather than sitting in a folder.
See proof points & verification →Carries the social evidence too.
Worker-welfare and social-audit evidence attaches the same way, so a question about labor conditions is answered with documentation tied to the product, not an assurance passed along the chain.
See sustainability & social claims →Verifies status against registries.
Facility approvals and certification status are checked against external registries and lists, so a buyer’s due diligence finds current information rather than a certificate of unknown standing.
See vessel & farm monitoring →One system, both models
One chain, wild and farmed
Plenty of operations handle both. Running two traceability systems for two sourcing models means two sets of processes, two sets of evidence and two ways of answering the same buyer question.
SmarTuna treats farmed and wild-caught origin the same way. Both become a verified Raw Material ID, both carry proof points, both flow through many of the same events, shipments and product passports — on GS1-EPCIS, fully GDST-compatible. One process, whatever the source.
Looking ahead
Ready for what buyers ask next
Retailers are tightening their sourcing requirements, regulators are extending documentation obligations, and consumer-facing transparency is moving from complimentary to expected.
An operation whose harvests already link to verified records, current certifications and attached evidence can meet those requirements as they arrive. One that assembles evidence on request is always answering the last question rather than being ready for the next.
What this means for your business
Five things that change
01
Verified origin from harvest, not documentation assembled later
02
Certification and approvals attached to the harvest they cover
03
Social and worker-welfare evidence carried with the product
04
Farmed and wild-caught handled in one system, one process
05
Buyer and audit requests answered by retrieval, not reconstruction
Built for the oceans and fresh water
Every species, every method, every market
SmarTuna works across all oceans, all countries, all seafood species, and every major farming and fishing method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.
See a harvest traced end to end.
Thirty minutes on a real chain in the platform — the harvest, the certification, the evidence, and the proof that travels with it.