Industries / Fishing companies & vessel operators
Your catch is only worth what you can prove about it.
You already generate the data the whole chain depends on — the tracks, the trips, the catch records, the certifications. SmarTuna turns it into verified origin that travels with the fish, so what you did at sea becomes visible to the buyer, and what you're certified for doesn't get lost on the way to the shelf.
The position you're in
You're the source — and increasingly, the one being asked
Every year the questions get harder. Buyers want more evidence, and they want it faster. Flag states, port states, RFMOs, and certification schemes each want their own version of the same information. And a processor or brand under pressure downstream passes that pressure straight back to you.
Meanwhile the data already exists. Vessel positions, trip records, catch composition, discharge volumes, observer coverage, authorizations, certificates — it’s all there, spread across systems, files and paperwork that were never designed to answer a buyer’s question quickly.
The result is familiar: you do the work at sea, and then you do it again in the office.
What SmarTuna does for you
From what you already record to what a buyer can verify
Turns your trip into a verified record.
VMS and AIS tracks, catch data and discharge volumes come together as a Raw Material ID at the point of discharge — a verified origin for that trip’s catch, created before processing begins.
See traceability & chain of custody →Carries your certification forward.
MSC chain of custody, authorizations, observer coverage and other claims attach to that record as proof points, so what you’re certified for stays attached to the fish rather than stopping at the dock.
See proof points & verification →Makes your compliance status visible and current.
Your vessels’ authorizations, flag-state details, ISSF PVR status and list checks are held against the vessel record and screened against the registries — so a buyer’s due diligence finds a clean, current picture rather than a question.
See vessel & farm monitoring →Gives you your own numbers back.
The same data drives fleet performance reporting — certified catch by species and vessel, trips, discharges by carrier and container, fishing days and trip duration.
See analytics →Commercial advantage
Being easy to verify is a commercial advantage
Buyers are screening their supply base harder than they used to. What they find when they look at you matters.
A supplier whose trips link to verified data, whose authorizations are current, and whose claims come with evidence attached, is straightforward to buy from. A supplier whose evidence has to be requested, chased and assembled can pose risks — and in a tightening market, risks can cost you business.
This is the practical argument for putting your own data in order: not because a regulator demands it, but because it makes you the easier company to source from.
Explain the gaps before someone else interprets them
Satellite coverage isn't perfect, and an AIS gap on its own means very little — but to a buyer running due diligence with no context, it can look like a question mark.
SmarTuna shows your trips as they actually were: the track, the fishing activity, the transshipments, the port calls, and the gaps where coverage dropped. Being able to show the full picture, with the context around it, is a far better position than having someone else fill in the blanks.
Your data stays yours
Sharing evidence with a buyer shouldn't mean opening up your operation.
You decide what another party sees — the proof relevant to their transaction, without the commercial detail around it. And because everything is recorded on open standards, the record you build stays portable rather than locked to one platform or one customer relationship.
See data exchange & interoperability →What this means for your business
Five things that change
01
Your trip becomes verified origin, not paperwork to be assembled later
02
Certification stays attached to the catch instead of being lost downstream
03
Buyer due diligence finds a clean, current picture of your fleet
04
The same data gives you fleet performance reporting for your own use
05
Evidence shared deliberately — proof without exposing your business
Built for the whole ocean
Built with fishing operations, not imposed on them
SmarTuna works across all oceans, all tuna and seafood species, and every major fishing method — purse seine, longline, and the transshipment workflows in between.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.
See what your trips would look like verified.
Thirty minutes on a real chain in the platform — the track, the catch, the discharge, and the proof that travels with it.