Industries / Brands
Your brand is on the pack. The proof should be too.
Whatever happens upstream lands on the brand — the lawsuit, the delisting, the headline. SmarTuna gives you verified evidence behind every product and every claim, so everything carrying your name is something you can defend, not just something you've been assured about.
Where the risk lands
The risk lands on you, wherever it started
An unauthorized vessel, an unverifiable certification, a labor problem at a supplier you’ve never visited — none of it happens in your building, but all of it becomes your responsibility the moment it surfaces. Brands have faced costly litigation and lasting reputational damage over IUU fish and sustainability claims they couldn’t substantiate.
The difficulty is structural. You’re accountable for a supply chain you don’t operate, based on documentation created by parties several steps removed from you. A supplier declaration is the most common form of assurance, but it’s also the weakest — it’s an undertaking, not evidence.
What SmarTuna does for you
Evidence behind every claim you make
Screens the source before you buy.
Vessel and facility authorizations, IUU-list status, certification standing and at-sea behavior are checked at the point where you can still decline the consignment.
See vessel & farm monitoring →Backs every claim with evidence.
Sustainability, legality and social claims become proof points with defined evidence attached to the batch they cover — including worker-welfare and social-audit documentation, the hardest area to evidence and the fastest-growing area of scrutiny.
See proof points & verification →Traces any product back to its source.
From a production code to the trip and vessel that produced it, in one continuous record, so a question about a specific lot or batch has a specific answer.
See traceability & chain of custody →Turns proof into something consumers can see.
A Digital Product Passport opens from the code on the pack and reveals the verified chain behind that product.
See digital product passport →When the question comes
Answer the question in hours, not weeks
When a retailer’s responsible-sourcing team, an NGO or a journalist asks about a specific product, the clock starts immediately — and the quality of your answer matters less than the speed and specificity of it.
Because evidence is captured as the product moves and attached to the batch or lot it belongs to, that request becomes a retrieval. You can answer about the actual product in question rather than describing your sourcing policy in general.
Protect the premium you're already paying for
Certified raw material often costs more than uncertified raw material. That premium only pays back if the certification exists all the way through to the finished product — and that only happens if the chain of custody holds at every transfer and transformation between the vessel and your product.
If the links don’t join up, genuinely certified fish arrives as product you can’t market as certified. Keeping that chain intact protects money you’ve already spent.
Transparency as an asset, not just a defense
Verified sourcing isn’t only there for the day something goes wrong.
It’s what lets you make a specific claim rather than a general one, satisfy a retailer’s due diligence without a fire drill, and give a consumer who scans a code an actual answer. Sourcing you can prove is a commercial asset, and increasingly a condition of listing at all.
What this means for your business
Six things that change
01
Risk screened out before you take ownership
02
Every claim backed by evidence tied to the batch it covers
03
Any product traceable to the vessel or farm behind it
04
Buyer, NGO and audit questions answered by retrieval
05
Certification protected through to the finished pack
06
Consumer-facing proof, opened from the code
Built for the whole ocean
Every species, every method, every market
SmarTuna works across all oceans, all seafood species, and every major fishing and farming method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.
See a product traced back to the vessel.
Thirty minutes on a real chain in the platform — from the code on the pack to the trip that produced it, with the evidence behind every claim.