Products / Digital Product Passport
One code. The whole story behind the product.
A Digital Product Passport turns a production code into a page that answers where the product came from, how it was caught or farmed, what it's made of, and what backs the claims on the pack — generated from the verified chain, not written by hand.
How it's made
Generated from the chain, not composed for it.
Every passport is produced from the traceability record behind the product. It links to the Raw Material ID that produced it, which links back through processing, discharge, transshipment and the trip that caught it.
So no claim on a passport is one the underlying data can't support — and nothing has to be written twice. As the chain is built, the passport is built with it.
What a passport shows
Four answers, one digital passport.
The journey
The path from catch region to the product in hand — the fishing vessel, the method it used, its departure port, and the route the product traveled.
The product
Brand, product name and GTIN, production date, packaging format, materials and dimensions — plus species, ingredients, nutrition and allergens.
The proof
The verified proof points attached to that batch, so a claim on the label can be opened and checked rather than taken on trust.
Track and trace
The chain itself, followed back from the product code to the source.
At production scale
Created automatically, not published by hand.
Passports are created as production data flows in, one per production code, each carrying its own identifier and traceability code — across every product line and run, not only a showcase item.
Each passport stays connected to the shipment and container it traveled in — a specific code links to the specific product, not to a generic page about the brand.
Opened from the pack
One page, three audiences.
When activated by the brand holder, the code on the packaging opens the passport for that exact product — no app, no account.
A retailer or auditor
Checks what’s behind a private-label line, or follows a specific batch through the chain.
A regulator
Reads the same verified record, without a separate submission being prepared for them.
A shopper
Uses the code on the packaging and lands on the passport for that exact product.
What's coming
From an advantage to an expectation.
The hard part was never the traceability code. It's having verified data behind it — origin, composition, packaging and materials — captured as the product moves.
Publish a passport now, or build the foundation later under deadline pressure. See DPP readiness.
The result
What this means for your business.
Built for the whole ocean
Open a passport and see what's behind it.
SmarTuna works across all oceans, all seafood species, and every major fishing and farming method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.