Solutions / Consumer transparency & DPP readiness
A code on the pack that actually answers the question.
Shoppers, retailers and regulators all want to know where seafood came from. SmarTuna turns that into something you can hand over: a Digital Product Passport, opened from the product code, that resolves to the verified chain behind it — the vessel, the method, the region, the proof.
The problem
A logo asserts. A passport proves.
Most on-pack transparency stops at a claim: a certification logo, a sourcing statement, sometimes a traceability code that opens a marketing page about the brand's values.
That's not what people are asking for anymore. Retailers want to see the evidence behind what they put on their shelf. Regulators are moving toward requiring it. And consumers who scan a code expect an answer about this product, not a brochure.
What your passport shows
The product's actual story, not a version of it.
Open a SmarTuna Digital Product Passport and it tells you where this product came from and what stands behind it.
The journey
From the catch region and fishing vessel through processing, to the product in hand.
How it was caught
Vessel, method and departure port — the facts behind the sourcing claim.
The product itself
GTIN, production date, packaging, processor and destination.
The proof behind the claims
The verified proof points attached to that specific batch.
Because every passport is generated from the chain rather than written by a marketing team, what a shopper sees and what an auditor sees come from the same verified record.
Backed by the chain
Backed by the chain, not by copywriting.
A traceability code is easy — anyone can print one. What's hard is having something real behind it.
A SmarTuna passport links to the traceability record built from first-mile data: the vessel track, the catch, the transshipment, the processing event that turned raw material into the product in someone's hand. It's the consumer-facing end of the same chain your compliance team relies on. See full-chain traceability.
Nothing has to be written twice, and nothing on the passport is a claim the underlying data can't support.
Ready before you have to be
A passport is only as good as the traceability behind it.
Digital Product Passports are coming to more product categories, and the direction of travel is clear: transparency that used to be voluntary is becoming expected, then required.
The organizations that struggle won't be the ones without a code — they'll be the ones without the underlying data to fill one. That part takes time to build.
SmarTuna customers have it running already.
Transparency your buyers can find
Structured data gets answers. A PDF doesn't.
Increasingly, people don't find products by browsing — they ask, and search engines and AI assistants answer from whatever structured, credible data exists.
Verified product information is exactly that kind of data. A brand whose sourcing story exists as machine-readable, substantiated fact is far better placed than one whose story lives only in a PDF or on a slide.
The result
What this means for your business.
Built for the whole ocean
See a Digital Product Passport in action.
SmarTuna works across all oceans, all seafood species, and every major fishing and farming method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.