Solutions / Data exchange & interoperability
Share the proof. Not your business.
Traceability only works if data moves between partners, and that's exactly what makes people hesitate. SmarTuna is built so you can give each partner precisely the evidence they need, in a standard they can already read, without opening up your commercial relationships along with it.
The problem
The hardest part isn't the data. It's the sharing.
Everyone in a seafood supply chain wants proof from the people upstream and downstream. Almost nobody wants to hand over more than they have to, because the same file that proves your sourcing can also reveal who you buy from, what you paid, and the volumes you move.
That hesitation is reasonable, and it's the real reason chains stay fragmented. Add the practical friction — every new partner becoming its own integration project, systems that don't talk to each other, teams re-keying the same data into yet another portal — and it's clear why so much traceability data still travels as email attachments.
The approach
Give each partner exactly what they need.
Sharing is a deliberate choice, not an all-or-nothing switch. You decide what each counterparty sees: the proof points and documents relevant to their transaction, without the commercial context around them.
A buyer can verify a claim without seeing your supplier terms. An auditor can trace a batch without browsing your book of business.
Proof travels. Your business stays yours.
Speak a standard, not a dialect
Built on GS1-EPCIS, fully GDST-compatible.
The work you do once becomes usable by every partner downstream, instead of being reshaped for each one.
Standards-native, not exported
Events are recorded on the standard, not converted into it at the end as an afterthought.
The formats partners actually use
GDST, raw data, spreadsheet and document exports are available for the people who aren’t there yet.
A documented API
Push data in and pull data out, on your own systems’ terms.
One less system to log into, not one more.
Nobody replaces a working ERP or catch-recording system because a traceability platform asked them to.
SmarTuna is designed to sit alongside what you already have — connecting to it, rather than demanding your team abandon the tools they know and re-enter everything by hand.
Neutral by design
You should be able to leave if you want to.
That's the honest test of whether a platform is a partner or a trap. Because SmarTuna is standards-based, your data stays yours — in a form other systems can read, exportable in the standard it was recorded in.
Being interoperable and neutral is the point, not a concession.
Interoperability pays for itself
One way of working, instead of a project per partner.
Every bespoke connection is a project: scoped, built, paid for, maintained — then repeated with the next partner.
Standards-based exchange replaces that pattern with one way of working that every compatible partner can use. Less integration spend, less re-keying, and far less time spent moving the same information between systems by hand — a large slice of the argument on cutting the cost of compliance.
The result
What this means for your business.
Built for the whole ocean
See how your data would move.
SmarTuna works across all oceans, all seafood species, and every major fishing and farming method.
Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.