SmarTuna

Solutions / Cut the cost of compliance

Make compliance cost less, not more.

Traceability and compliance keep getting more demanding — and on margins measured in cents per unit, every extra hour of manual work is a cost you feel. SmarTuna is built to move that number the other way: capture your data once, at the source, and let compliance fall out of it — instead of paying for it by hand on every shipment.

See how it works
GS1 EPCIS GDST compatible

The problem

The cost isn't the software. It's the manual work.

When people ask what compliance costs, they picture a license fee. The real cost is quieter and much larger: the same data typed into system after system, staff chasing certificates by email, audit files assembled from scratch, shipments held while paperwork catches up, and a fresh integration project for every new partner.

None of it looks dramatic on its own. All of it recurs on every shipment — and it lands hardest on the operations that can least afford it. Digitalization was supposed to take that work away. Too often it just adds one more screen to enter the same data into.

Raw Material ID details

M19311-FS-19272-DA-FLS-1Y

Purse Seiner

Vessel name

OCEAN BLUE

Vessel IMO

1066719

Vessel captain

Liu Ming Xuan

Vessel flag

Philippines

Catching trip start date

Apr 2, 2026

Catching trip end date

Apr 26, 2026

Departure port

Majuro Atoll

Arrival port

Tarawa Atoll

OCEAN BLUE (1066719)

Majuro Atoll → Tarawa Atoll

Mar 31, 2026, 6:25 PM UTC → Apr 28, 2026, 9:55 AM UTC

Reefer Carrier

Vessel name

SEA VENTURE

Vessel IMO

8609963

Vessel captain

Sangho Lee

Vessel flag

Panama

Carrier trip start date

Apr 29, 2026

Carrier trip end date

Jun 24, 2026

Departure port

Tarawa Atoll

Arrival port

Samut Prakan

SEA VENTURE (8609963)

Tarawa Atoll → Samut Prakan

May 9, 2026, 2:46 AM UTC → Jun 10, 2026, 4:07 PM UTC

Catch

Certified weight

835 KGs of Yellowfin

Compliance stops being a separate job done by hand — and becomes a by-product of data you already hold.

The approach

Capture once. Reuse everywhere.

SmarTuna captures supply-chain data at the first mile and carries it through — on the GS1-EPCIS standard, fully GDST-compatible — so it's entered once and reused at every stage and by every partner downstream.

Where the cost actually goes

Five places compliance quietly drains money.

Here's where the time and money go — and what changes when the data flows from the source.

01

Entering the same data over and over

Captured once where it originates — the catch, the weights, the vessel details — and reused downstream. No re-keying at every hand-off.

02

Chasing documents

The platform knows which documents each shipment needs and which party owes them, and requests them through the system. Your team stops being a collection agency.

03

Assembling audit files by hand

Every document is stored against the batch it belongs to, so a buyer request or an audit is a retrieval, not a week of work.

04

Rejections, holds and demurrage

Consignments are checked against filing requirements before they ship, so problems get fixed upstream instead of at the port of entry. Clear customs the first time →

05

A bespoke integration for every partner

Standards-based exchange and a documented API replace one-off connection projects.

Down the chain

The saving compounds down the chain.

Because the data is captured once and shared in a standard form, the work you do doesn't stop at your own gate. Every partner downstream inherits clean, verified data instead of re-entering it themselves — which lowers the total cost of compliance across the chain, not only yours, and takes the heaviest manual burden off the smaller operators who feel it most.

Compliance that used to divide the supply chain into those who can afford the paperwork and those who can't starts to even out.

The shift

From a cost line to infrastructure.

How the line reads today

Cost of compliance

Hours of manual work repeated on every shipment, paid for again and again, returning nothing but permission to trade.

How it reads with SmarTuna

Infrastructure you'd want anyway

The same data keeps you audit-ready and shows you where your product is, how your fleet or farms are performing, and what's moving through your chain.

It's the point where compliance turns from a cost into an optimization.

The result

What this means for your business.

Data entered once, not re-keyed at every stage
Documents that arrive on request, not after a week of chasing
Audit-ready files retrieved in minutes, not assembled over days
Fewer costly rejections, holds and delays at the border
One standards-based platform instead of a project per partner

Built for the whole ocean

See where compliance is costing you.

Every operation leaks cost in different places. In a demo we'll walk through where the compliance work piles up in yours — and show you, on a real chain, where SmarTuna takes it out.

SmarTuna works across all oceans, all seafood species, and every major fishing and farming method. Developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery.

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Clear customs the first time →