SMART Solutions

Making Seafood Supply Chains Transparent and Trusted

From the moment fish is caught to the plate, SmarTuna ensures every step is visible, verified, and compliant.

The Challenge

The tuna supply chain crosses oceans, vessels, transshipment points, processors, brands, importers, retailers, and regulators. Data is scattered, documentation is manual, and verification often happens after product has already moved downstream. This creates risks: mislabeling, non-compliance, delays, recalls, or reputational damage.

Most traceability systems start too late—they rely on post-processing documents instead of capturing events as they occur. Without real-time vessel data and pre-processing verification, companies struggle to confidently prove where their tuna came from, how it was caught, and whether it meets sustainability or regulatory requirements.

Our Solution

Smartuna is a digital traceability and verification platform that captures and verifies tuna supply chain data from the first mile—the moment a fishing trip begins.

Developed by Pacifical, the pioneer behind the traceability system used by the world’s largest MSC-certified purse-seine tuna fishery, Smartuna is designed to work across all oceans, all tuna species, and all major fishing methods (purse seine, longline, and all associated transshipment workflows).

What Smartuna Does

Captures real-time vessel activity via satellite VMS and AIS.
Assigns a unique Raw Material ID at port discharge, digitally linking origin, composition, and verification criteria before processing begins.
Integrates vessel records, discharge volumes, and certifications with a proof-point system for instant claim validation.
Automatically pulls data from 15+ regulatory and certification databases, including RFMO registries, ISSF PVR, MSC CoC, PSMA port lists, EU-approved facilities, and IUU blacklists.
Stores all documents and verification data per batch/lot, enabling full track-and-trace all the way to product code.

Smartuna is built on GS1-EPCIS and fully GDST-compatible, ensuring transparent, consistent data exchange across the entire supply chain. If a brand chooses, the platform supports a Digital Product Passport that consumers can access via QR code.

Why It Matters

Smartuna turns traceability into proof your business can stand behind.

By starting at the first mile—and not after the fish is processed—Smartuna provides a level of visibility and verification that reduces risk, strengthens compliance, and builds trust across the market.

What this means for you

Reduced risk of recalls, mislabeling, or regulatory violations
Audit-ready documentation available instantly, not assembled manually
Verifiable sustainability and sourcing claims backed by real data
Confidence for buyers, trust for consumers, and transparency for partners

Every product code becomes a verified story—not just a label.

Ready to make your supply chain SMART?

Book a demo today and see how SmarTuna transforms sourcing, monitoring, accountability, compliance, and traceability into your competitive advantage.